Mobile marketing has quickly become a popular marketing strategy for many businesses, both small and large, and it is easy to see why. It is simple to use, convenient, and relatively inexpensive. Mobile marketing can take different forms, including advertisements within regularly used applications, on websites or through the medium of text messaging. All of these allow for a greater level of engagement with your customers when compared to traditional forms of marketing. If you feel like this is something you would like to introduce into your strategy, specialists such as SMSGlobal can help you carry out such a campaign. Text messages can make a world of difference when it comes to marketing and engagement, so read on if you’re not yet convinced.
Marketing strategies can often be out of touch with their target audience, whether this be culturally or physically. People always have their phones nearby, so you know that they will be receiving your messages almost immediately after you send them. Communication through text messages can be seen as more personal, as opposed to a television or a radio advertisement. You can go even further with the personalisation route by engaging in a conversation through SMS with your clients. This will not only endear them to your brand, it will also allow you to build up trust with them.
Using SMS marketing can help you increase your level of engagement with your customers because it allows for the opportunity to collate feedback instantaneously. It is not just enough to send your customers or clients a text message every so often, because you can do so much more with it! Ask for feedback on your product or service. Include where or what you can improve, what other features they may want to see, and any other questions you might want to ask. Be short and concise in your questions and follow-up on the feedback you receive by making visible changes. Your customers will love that you are taking their advice on board and engaging with them on a different level.
Text messages are an extremely efficient form of marketing, and you can use this to your advantage. You can send more messages on the same marketing budget, and you can spend the time to tailor messages to different demographics. Conversely, people can reply to your messages in real-time and you don’t have to wait for surveys to come in to gauge reactions to products or campaigns. Harness this efficiency to increase your level of engagement with your customers.
These are just a few ways SMS can boost mobile engagement for your business and hopefully get your product or service some traction. There are, as previously mentioned, other forms of mobile marketing you may want to also investigate in addition to or instead of text messages, so check out the options before making a decision.
Do you use text messaging as part of your marketing strategy? How do you use it and what types of results have you been seeing? Would you advise others to use it as well? Leave your comments in the section down below.