How SMS can boost Mobile Engagement

April 17th, 2015

smsMobile marketing has quickly become a popular marketing strategy for many businesses, both small and large, and it is easy to see why. It is simple to use, convenient, and relatively inexpensive. Mobile marketing can take different forms, including advertisements within regularly used applications, on websites or through the medium of text messaging. All of these allow for a greater level of engagement with your customers when compared to traditional forms of marketing. If you feel like this is something you would like to introduce into your strategy, specialists such as SMSGlobal can help you carry out such a campaign. Text messages can make a world of difference when it comes to marketing and engagement, so read on if you’re not yet convinced.

Personal touch

Marketing strategies can often be out of touch with their target audience, whether this be culturally or physically. People always have their phones nearby, so you know that they will be receiving your messages almost immediately after you send them. Communication through text messages can be seen as more personal, as opposed to a television or a radio advertisement. You can go even further with the personalisation route by engaging in a conversation through SMS with your clients. This will not only endear them to your brand, it will also allow you to build up trust with them.


Using SMS marketing can help you increase your level of engagement with your customers because it allows for the opportunity to collate feedback instantaneously. It is not just enough to send your customers or clients a text message every so often, because you can do so much more with it! Ask for feedback on your product or service. Include where or what you can improve, what other features they may want to see, and any other questions you might want to ask. Be short and concise in your questions and follow-up on the feedback you receive by making visible changes. Your customers will love that you are taking their advice on board and engaging with them on a different level.


Text messages are an extremely efficient form of marketing, and you can use this to your advantage. You can send more messages on the same marketing budget, and you can spend the time to tailor messages to different demographics. Conversely, people can reply to your messages in real-time and you don’t have to wait for surveys to come in to gauge reactions to products or campaigns. Harness this efficiency to increase your level of engagement with your customers.

These are just a few ways SMS can boost mobile engagement for your business and hopefully get your product or service some traction. There are, as previously mentioned, other forms of mobile marketing you may want to also investigate in addition to or instead of text messages, so check out the options before making a decision.

Do you use text messaging as part of your marketing strategy? How do you use it and what types of results have you been seeing? Would you advise others to use it as well? Leave your comments in the section down below.


April 6th, 2015


What Are Hashtags?

Hashtags are a way of labeling and categorizing post on social media websites. Hash tags are created by placing a hash character # (also known as a number sign or pound sign) in front of a word or phrase with no spaces #thisisahashtagexample, if you want to use multiple hashtags on a post you simply add a space between each hashtag as you would any other word like so #exampleone #exampletwo #examplethree, if you don’t add the space what you end up with is one long gibberish hashtag which defeats the purpose of using a hashtag in the first place #thisis#exactlywhat#youdont#wanttodo.  Read the rest of Hashtags

Mobile App Mania : Pushbullet

April 1st, 2015


Pushbullet is one of the most useful apps I’ve ever used.  It’s available for Android and iOS, the desktop version is available for Windows, OS X, and as plugin for all major web browsers.

What It Does

To simplify things the primary functions of the app are twofold.

1. Send Data (files, links, text) Between Your Desktop and Mobile Devices

Pushbullet can send a file, a link, or a note, from one device to another, or even to a friend who has Pushbullet installed.  I’ve often used Pushbullet to send download links to apps from the desktop, to my mobile devices. I’ve also used it to send photos, and documents, from my desktop computer to my phone, and more commonly to send links of articles and videos I want to checkout later from which ever device I’m using to my computer at home.

2. Receive and Reply to Mobile Notifications from Your Desktop

This includes the ability to dismiss notifications, reply to instant messages from apps like WhatsApp, BBM, Facebook Messenger, Hangouts, and whats probably one of my Favorite features, the ability to read, reply to, and send SMS messages from your desktop.

Bonus Features

You can also combine Pushbullet with other apps like Tasker to automate activities on your phone, such as setting an alarm on your phone from you desktop, you can use Pushbullet with ITTT to get custom updates from around the web sent directly to your phone or other device, you can also subscribe to Pushbullet’s own Channels which are feeds you can subscribe to from various publishers that will send updates to your Pushbullet.

If you haven’t tried Pushbullet I highly recommend installing it on your desktop and mobile devices.

If you’re already using Pushbullet what are your favorite uses for the app?

Why Your Business Needs Super-Fast Internet

December 16th, 2014


At home, the speed of our internet connection can determine how soon we can enjoy a newly downloaded movie or song, or how quickly we can get Google’s answers to our pressing (or not so pressing) questions. At work, the importance of fast internet is a bit more substantial. Missed targets, unhappy employees, and unsuccessful resolutions with disgruntled customers… these could all be symptoms of poor internet speed. As every company is different, with varying sizes and needs, it pays to speak to a professional, such as Com2 ( about what product or package is the best fit for your business’ internet requirements.

If you’re not convinced that super-fast internet will really benefit your business, read below about the advantages a quick connection could provide.

1. Better Productivity

Most offices require a constant internet connection in order for tasks to get completed. Imagine how much more work your staff could complete if emails arrived instantly, webpages downloaded with the click of a button, and videos loaded faster than they played. A great internet connection allows for web-based projects to get finished a lot faster. Waiting a couple of seconds for a page to load or an email with a large attachment to send may not seem like a lot… but, by the end of a day, those seconds really add up and can make the difference between a deadline being met or missed.

2. Happier Staff

The phenomenon of ‘load-time rage’ is real. This refers to the frustration an individual feels when looking at a loading screen when they expect to already be reading or watching what they’ve searched for. When this happens every now and then, it’s not a big deal. But when this happens consistently and frequently, that frustration can produce a rather miserable mood, which isn’t great for workplace cohesion. A quick internet connection will remove this risk and keep your staff positive, as well as productive. Plus, when an employee can easily catch up on their social media and watch funny videos of cats during their lunch break, you can be sure they’ll be in a better mood than if they stared at a half-loaded screen while eating their sandwiches!

3. More Efficient Customer Support

When an irate customer walks into the store or calls the support line, you can bet that waiting for your staff to find answers isn’t going to improve their feelings towards your company. If your staff are able to instantly look up the customer’s details and the answers to the problems they are having, the situation is much more likely to diffuse quickly and end on a positive note.

Sure, the fate of your business might not hang on your computers’ ability to instantly download any file. But, over time, a faster internet connection can really make a big difference to the mood and productivity of your workplace – and positive workers and efficient turnaround times are both things that can make a big difference to your business’s achievements and profits.

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