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Social Search: The Future of Search | Wardell Design Blog

Social Search: The Future of Search

By: , On Tuesday, April 28th, 2009

social_searchThe future of web surfing will not be powered by bots but by human indexed data sources. Why is social search the future of search you may ask, the answer is simple, collective human intelligence is better at determining how relevant information is than formulated algorithms alone.

When can I use social search? Chances are that you’ve already begone using it, and probably more often than not. Searching for information on sites like Delicious, Digg, and Twitter just to name a few, where users tag and / or contribute information is a form of social search.
The greatest issue for addressing in social search (as in every other form of electronic communication) is spam, but many sites are already implementing very effective anti spam measures.
Even the search giant Google is showing that it recognizes the value of human input in search rankings with its search wiki along with its What’s Popular iGoogle gadget.

What are your thoughts on social search? Do you have a favorite social search site (not necessarily your favorite social networking site) if so why?

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