Yesterday I had one of the best experiences involving social media since my immersion into it almost two years ago. The experience I’m speaking of is The Fiji Urban Hunt, which was sponsored by Fiju Warter, ING Direct and a number of other sponsors which can be found on the event’s web site.
The teams for the event where comprised of two people. Starting off at Sushi Samba (@SUSHISAMBA) each team was given a list of 22 tasks of varying difficulty and worth different amounts of points. The rules where that teams had to remain together at all times and could only use the transportation provided by the event which was a pass on the Shoreline Water Taxi (@ShorelineTours), and a 1 day CTA bus pass. My teammate Jonny (@JVuChicago) and I were running all over the city (literally) to complete tasks so I got a good workout.
For each task completed the teams had to upload a photo to Facebook and Twitter, check in on Foursquare with a tip, and tweet about it to their assigned judge. I unlocked two Foursquare badges yesterday the I’m on a Boat badge while riding the Shoreline Water Taxi to Navy Pier, and the Player Please Badge upon our arrival back at Sushi Samba for checking in with three members of the opposite sex (thanks for the good check in timing @jenchicago @socialjacqui @chicagodmblover @thelocaltourist).
After finishing the hunt, there was a great after party, where participants were treated to cocktails, sushi, and other delicious hors d’oeuvres. Contingent prizes were given for the best costume, best dance, and best yoga pose. I received some great yoga instructions from Suzanne Ko (@skofit) that I’ll need to practice, but it was my teammates creative head stand that won us a yoga prize pack with a yoga mat a dvd and some other cool stuff. After that the top 3 teams with the most points were announced.
The Fiji Urban Hunt was a very fun experience, I got to explore the city, meet some cool people, compete against other social networking enthusiast, and grab some nice swag. It’s an event I would love to see repeated and something that other companies could learn from.