Consumers hate surprises (shocker I know) and if you are a new business, they will want to know all about you before they come to you for your services. It’s no longer just a case of hearing about a great restaurant from a friend and hoping they were right. Instead, they want to immerse themselves in your menu and scroll through the reviews before making a decision on whether your establishment is worthy of a visit. If this information isn’t easily accessible via a simple Google search, you may as well not exist. Besides the obvious formal company website, the most effective way to build trust between you and the customer is through Facebook . The king of social media isn’t just for connecting with old high school frenemies; with 650 million views and thirteen million comments being made on local Facebook business pages, creating a profile for your organisation is an opportunity but a necessary obligation if you are serious about promoting your services.
Take note: A Facebook business page should not be treated like your website. You need to give it some regular TLC to make an impact. Here are four tips to do just that.
Keep your Page Up to Date
Want to add value to your page? Do so by keeping all your basic business information correct and current. Especially leading up into the busy holiday period, your hours of operation are likely to vary so keep your fans in the loop so they are not left out in the cold. (more…)