There is no doubt that MySpace is no longer the golden child of the internet that it once was and maybe it will never see those glory days again, but with a Google PageRank of 9 and an Alexa Rank of 21 it’s obvious the social networking site is far from dead.
The Benefits of Using MySpace
Customization: MySpace’s double-edged sword. No 1984/Equlibriumesq profiles here, MySpace allows for a level of customization unparalleled by most other social networks. Version 2.0 of its site profiles even switches to tableless layouts with ids and classes which make it easy to apply css styling. Stylization with custom graphics, colors and layout, are highly beneficial to branding, and can help distinguish user identities and correlate profiles across different networks. The down side of this for MySpace is those profiles with poorly implemented markup, less than tasteful designs, and those bogged down with too many media objects (animations, audio, video, etc), early in its history this also made the site a phishing magnet untill they started filtering external links. It’s a common belief that the negative aspects of customization caused many people to stop using MySpace, so whats a social network to do? Maybe scaling back on the amount of customization allowed on user profiles would appease some, I personally think limiting the amount and size of media elements which can be embedded into a profile would be a good start. (more…)