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Posts Tagged ‘yahoo’

SEO : Search Engine Optimization

Saturday, September 19th, 2009

search_enginesSearch engine optimization is the practice of creating search engine friendly web pages with relative content that can be easily searched and indexed. Search engine optimization is usually done with the intention of increasing the amount of traffic to a web site and is a big part of internet marketing.

The following is a simple list of things you can do to improve the search engine optimization of pages on your web site

A simple SEO checklist

  • Semantic Markup: Be sure your pages are well structured. A title tag is probably the single most important tag on a page in respect to search engine optimization, other important tags include heading tags, paragraph tags, strong tags, and emphasis tags. These tags should be used where appropriate and should contain key word which accurately describe the content of your page.
  • Meta Tags: Although not as important as they once where in respect to Search Engine Optimization meta tags are still relevant and should be used. The description meta tag for example is used by many search engines to allow site publishers to display a short description of pages in their own words within search results.

    and the no follow meta tag can be used to tell search engines that a page should not be indexed.

    Click here for more information about meta tags.
  • Site Map: A sitemap.xml file properly formatted and placed in the root directory of your site can be used to let search engines quickly index all of the pages on your site, inform them of which pages are most important, and how often certain pages are updated. XML-Sitemaps.com has a free tool you can use to instantly generate a site map for any site you chose. The free version has some limitations
  • Internal Linking: Aside from your main navigation using contextual links in the content of your site which accurately describe the page they are linking to can be very beneficial in search engine optimization. Consider the following link for example: Web Design Portfolio.
  • Keyword Density: Intelligently using words which describe your page or site as often as possible while maintaining usefulness and readability. Is a good way to let search engines know what your site is all about and what words should be used to find it. Key word density also ties in to semantic markup because keywords used in tags like the title tag, and heading tags have greater bearing on search engine results.
  • URL Keywords: Last but not least, another factor used in determining your pages relevancy by search engines are keywords in the URL. Rather they be a file name such as web-design.html or part of the file path like /web/design/ incorporating a keyword or to into your domain is a big factor in this step as well.

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Chat Widgets

Tuesday, November 11th, 2008

Chat Widgets are a great way to interact with your site’s visitors and provide customer service. Here are a few chat widgets to consider using for your own site.

Google Talk ChatBack Badge is less of a chat widget and more of a status indicator which will connect your users to an external chat app and simultaneously send a link to your Google Talk client so you can join the chat.  It requires that the you the site host have a Gmail account. A few good things about the Chatback Badge is that it is inconspicuous and probably won’t throw off the style of many websites. Some less desirable aspects are that it requires both parties to open a new browser window or tab, and that some customizations use iframes to embed the Chatbackbadge.

Yahoo Messenger Pingbox is a nice little flash based app which uses the highly rated yahoo smiles, and requires a yahoo account. There are lots of different styles and colors to choose from and the size is adjustable . A few good things about the Yahoo Pingbox is that it doesn’t require any external links, your visitors can chat with you directly from your website as long as you are logged into you yahoo IM account, users can also optionally input their name so which will allow you to know who they are if the return to your Pingbox, the Pigbox can even be embedded into a number of social networking profiles, you can make different Pigboxes with the same account for use with different websites, they can even be turned on and off  from the web or your Yahoo Messenger list, The only undesirable thing I can think of about the Pingbox maybe the Yahoo branding at the bottom of the widget.

Winows Live Messenger (not to be outdone) also has a beta chat widget which uses an iframe to embed the app into your page. The initial setup requires the extra step of changing you web messenger settings. This widget looks pretty simple and straight froward, it’s a chat box which reads Windows Live Messenger at the top, it has a help menu  and displays your online status, The style of Windows Live Messenger widget is smooth and simple with a few colors to choose from. The not so good things about this widget are the lack of customize options and the use of an iframe.

Digsby Widget is brought to you by the Multi IM client Digsby, use of this client of course requires a Digsby account, the client is flash based with a few colors to choose from and the size is adjustable like Yahoos widget. The disadvantages of the Digsby Widget are that it’s not as customizable as Yahoos widget and it’s heavily branded with a Digsby logo in the foreground and background.

I’m currently using the Google Chatback badge in my contact section due to it’s initial unobtrusiveness, but I’d have to say the hands down winner for customization and and functionality go to the Yahoo Pingbox.  Is there a chat widget you really like that I didn’t mention above? If so please leave a comment about it.

For a list of more chat widgets check out this list.

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